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TIPS & TRICKS: Find Your ‘Product Image’

  • Describe the marketed product in as few words as possible to paint a compelling, inspiring image that will “recruit” the supporters you need.
  • Introduce key words regarding the technology, including its differentiation from other products and sustainable advantage.  Why is it “first” or “best”?
  • Identify the target market segment within standard of care, or explain how it will have broad application that changes standard of care.
  • Ensure your development plan reflects this project vision.

— by John Randle, PH.D, B-BIC Coach