Tips & Tricks

Tips & Tricks: Customer Research Basics

The “build it and they will come” approach may have worked for Steven Jobs at Apple but does not work for most new products.  For us mere mortals, it is important to conduct customer research before proceeding too far with a new idea.  You want to know if there is a market for your product…

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Tips & Tricks: When Searching for Market Information

It is always important to know your competitors and how your product compares to theirs, but did you know competitors’ websites can also provide information on reimbursement and market size.  Companies often provide a reimbursement guide for their customers and a company’s annual report frequent has market size and market share data. When searching for…

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FAST PITCH FOR FUNDING: Quick Tips for a successful pitch

Keep pitch short and focused on the technology and its commercial application. Limit the discussion of preliminary results, and focus on the most relevant results with conclusions – not data. Present the science within the context of the business strategy. Keep details to a minimum and use visuals without words when possible. FAST PITCH FOR FUNDING is April 27th at 10:00am.…

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TIPS & TRICKS: The Online Patent Search

The Online Patent Search:  Do not waste your time developing a product that has already been patented by someone else.  It pays to learn how to do a quick patent search online.  There are many good patent search sites and we have listed a few of them for you. Our favorite is FreePatentsOnline.com. The link…

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