- Describe the marketed product in as few words as possible to paint a compelling, inspiring image that will “recruit” the supporters you need.
- Introduce key words regarding the technology, including its differentiation from other products and sustainable advantage. Why is it “first” or “best”?
- Identify the target market segment within standard of care, or explain how it will have broad application that changes standard of care.
- Ensure your development plan reflects this project vision.
— by John Randle, PH.D, B-BIC Coach