Contributed by Josh Tolkoff
- An unmet need is more than an incremental improvement and once it exists in the market – it makes a substantial change for the better.
- Talk with many stakeholders (patients, clinicians, hospital administrators, hospital purchasing agents, insurance providers, etc.) to better understand the need, and determine what kind of solutions would fit in the current clinical environment.
- Think about the fundamental objective of the device, therapeutic, process, procedure, diagnostic, etc. and broaden your thinking about innovative ways to completely change the nature of the problem.
- Observe, write down problems, broaden your thinking to develop need statements.