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Tips & Tricks: Explaining Your Proposed Solution

  • Understand the population you are targeting and why.  It may be preferable to define a narrower niche for your entry to the market.
  • Consider where your device/drug will be administered and by what means.  This choice will greatly influence the preclinical and clinical development needs and strategies.
  • Most investors will want to see proof-of-concept (POC) data that extends beyond early discovery research. Provide evidence that your device or drug will be efficacious and can successfully make its way to the market by using a solid scientific foundation.
  • Be sure to describe the current physician practice/standard treatment and discuss how the new drug/device will be an improvement worthy of a change in the clinical setting.