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Road to Retail: Taking Your Consumer Health Product to Market

March 9 @ 12:00 pm - 6:00 pm EST

Today, we are taking an increasingly active role in managing our own health. As a result, the demand for consumer healthcare products is growing, particularly for affordable and effective over-the-counter products that consumers can use at home. With this trend on the rise, the number of start-ups looking to develop products within the consumer space is growing. How do you ensure that your company is up to industry standards to ensure a smooth transition to market? The road to retail has unexpected bumps, which means you’ll need to be prepared.

On March 9th, the experts at Johnson & Johnson Innovation invite you to an in-depth look into the process of commercializing a consumer healthcare product.

Whether your goal is to develop a pipeline through commercial launch or partner as early as possible, understanding market readiness and the variables that will impact time to market is critical for early-stage companies. With consumer and VC firms competing for the most promising science and technology, startups are expected to demonstrate a solid plan for launch and distribution.

These practical “how to take a concept to the retail shelves” presentations will highlight the following:

  • Understanding market opportunity/business model
  • Importance of formulation and supply at scale
  • Avoiding regulatory path and safety hurdles
  • Understanding your customer and your channel
  • Funding your start-up through commercialization


12:00 PM | Lunch
1:00 PM | Registration and Welcome
1:30 PM | Anticipating needs and creating solutions
– Understanding market opportunity
– Creating a business model
2:00 PM | Developing your product
– Consumer centric product design
– Importance of designing for scale up
2:30 PM | Q&A / Coffee Break
3:00 PM | Choosing the right path, regulatory path that is
– What do “Consumer Health Products” include – Product Classification & Interface
– Cosmetic v. Medical Device v. Drug and the impact on your advertising and promotion
– Stakeholders: Safety, Toxicity and Sustainability Issues
3:30 PM | To the retail shelves
– Understanding the Shopper
– Understanding the Retailer
4:00 PM | Funding your start-up through commercialization
– Consumer healthcare investors are hard to find
– Alternate ways to market
– How to get noticed by a strategic or a retailer
4:30 PM | Q&A
5:00 PM | Networking Reception
6:00 PM | Program Close


MIT Koch Institute for Integrative Cancer Research
500 Main Street
Cambridge, MA 02142 United States


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